karly rager (she/her), founder + head coach

Karly founded Project Direct Coaching in 2020. since then she has coached over 120 athletes from 22 states and 6 countries on training, movement, and head game. She is passionate about the role mental training plays in climbing performance.

Email: karly@projectdirectcoaching.com

IG: @karly_rager

Proud sends

5.13c (8a+) - Infierno del Dante - Mexico

5.13b (8a) - Snake Eyes - Montana

5.13b (8a) - Ayotzinapa 43 - Mexico

5.13b (8a) - Super Tuscan - Colorado

5.13b (8a) - Between Heaven and Hell - Montana

15+ 5.13a sport routes on all rock types

100+ 5.12 sport routes on all rock types

5.12c (7b+) - West face - onsight - Colorado

Roll of the dice, 5.12a (7a+) - Trad - Montana (pictured)

Other work

Athlete for Trango Climbing & Rab Equipment

  • “I tried everything to fix my head. I read books. I asked random fearless strangers at the crag how they did it. I attended fear of falling workshops by pro climbers. I experimented. Nothing worked…

    Fast-forward to now, and I’m not scared anymore. It’s kind of crazy. Karly is the best investment i have made for my climbing. She has completely transformed my head game. I am performing better than ever and having more fun. Headpoint Training is truly priceless.”

    -Headpoint Training Athlete, Hayley Mckinney

  • "Project Direct totally changed my idea of what I thought was possible for my own climbing progression! Karly keenly identified weaknesses and wrote wonderfully structured sessions.

    I have seen my strength, technique, and climbing ability grow massively - I even flashed my first 5.12a on gear, in no small part due to Karly's training program!”

    -Project Direct Athlete, Olivia Wetzel

  • "Working with a Karly is truly the best decision I have ever made for my climbing. I have never felt stronger and I am having so much fun training and learning new things!

    I am finally not just guessing at what I need and it's so cool to see the progression!"

    -1 on 1 Athlete, Dana Taylor

coaching experience + education

Certifications + Education

NSCA - Certified Strength and Conditioning Specialist (CSCS)

AMGA - Single Pitch Instructor (SPI)

NASM - Certified Behavior Change Specialist (BCS)

Colorado State University - BS in Civil Engineering - Cum Laude

Colorado State University - MS in Structural Engineering

Advanced Wilderness First Aid

In-person clinics + other coaching experience

Montana Women’s Climbing Festival 2021 - Fear of Falling

International Climbers’ Festival 2022 - Harness your Headspace

Montana Women’s Climbing Festival 2022 - Climbing Movement and Redpoint Tactics

International Climbers’ Festival 2023 - Hips like Cinderella: Lower Body Movement Skills

Smith Rock Craggin’ Classic 2023 - Vertical Ballerinas: Technique on Vertical/slab Terrain

  • “Karly Rager is a structural engineer turned climbing coach. We talked about what led her to start her own coaching business, being a female in two male-dominated industries, mental strategies for managing focus and fear, and cultivating longevity in climbing.”

  • The trenches of transition between different climbing disciplines, the Original Route on the Rainbow Wall, and the hardest thing Karly has ever climbed.

  • Statistically, what training metrics matter most and what that means for you.

Want to meet & work with karly?


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