foster fulfillment in your climbing with custom coaching

Build strength, refine skills, and transform your responses to challenges. We help climbers develop lasting habits for sustainable success and a deeper connection to the sport.

Meet the Team

  • Karly Rager, MS, CSCS, SPI

    Karly founded Project Direct in 2020. She has climbed numerous 5.13 routes, with redpoints up to 5.13c. Passionate about the mental aspects of climbing, Karly focuses on how cognitive strategies influence progression and performance.

  • Casey Elliott, MS, CPT

    With extensive coaching experience across all climbing disciplines, Casey has successfully sent 8a routes in sport, trad, and bouldering. His expertise in movement coaching has made an invaluable contribution to Project Direct’s approach.

  • Patrick Cooke, CPT

    With over 20 years of experience, multiple first ascents, and WI6 climbs under his belt, his legendary achievements in the mountains speak for themselves. His deep wisdom of the frozen world is an invaluable resource for his athletes.

  • Dana Taylor, CPT

    Dana will show you how training & movement coaching will make a huge difference on those roof cracks and trad routes. She’ll help you unlock the power of gym training to elevate your trad climbing—and you might get more stoked than ever!

  • "Project Direct totally changed my idea of what I thought was possible for my own climbing progression! Karly keenly identified weaknesses and wrote wonderfully structured sessions.

    I have seen my strength, technique, and climbing ability grow massively - I even flashed my first 5.12a on gear, in no small part due to Karly's training program!”

    -Project Direct Athlete, Olivia Wetzel

  • “I tried everything to fix my head. I read books. I asked random fearless strangers at the crag how they did it. I attended fear of falling workshops by pro climbers. I experimented. Nothing worked…

    Fast-forward to now, and I’m not scared anymore. It’s kind of crazy. Karly is the best investment i have made for my climbing. she has completely transformed my head game. I am performing better than ever and having more fun. headpoint training is truly priceless.”

    -Headpoint Trianing Athlete, Hayley Mckinney

  • "Working with a Karly is truly the best decision I have ever made for my climbing. I have never felt stronger and I am having so much fun training and learning new things!

    I am finally not just guessing at what I need and it's so cool to see the progression!"

    -1 on 1 Athlete, Dana Taylor