hey there
We’re glad you’re here.
Below, you’ll find statements about our mission, vision, and values—we believe in them wholeheartedly. But let’s go a little deeper for a moment, shall we?
We’re here to be the coaches and mentors in the climbing world that we wish we had.
We’re here to support your wildest adventure ideas, the ambitious goals you haven’t said out loud yet, and the drive and curiosity that bring them to life.
We’re here (and have been for five years) because we genuinely give a damn about our athletes.
Check out our podcast interviews, blog, and coaches to get to know us beyond the standard mission statement.
And if you're feeling ready to start a conversation, fill out our New Athlete Intake / Waitlist Form.
Until then, enjoy cruising around the site—and don’t hesitate to reach out to karly@projectdirectcoaching.com with any questions.
Cheers,
K
mission
We take a comprehensive approach to coaching—addressing every aspect of your movement skills, mental habits, and physical attributes that need attention. We ensure you build a strong foundation and make sustainable progress over the long term.
Through personalized movement feedback, meaningful discussions, and weekly program updates, we create programs that are completely tailored to your needs, helping you progress season after season. We don’t just tell you what you want to hear. We bring your blindspots into focus—always with kindness and the tools to address them—helping you reach your potential.
vision
The goal isn’t just to send; the goal is to build the version of you who sends. We coach you to become a thoughtful, capable problem-solver—we help you build lasting habits, strength, and skills that live in your intuition and are applied to rock. Through meaningful dialogue, curiosity-driven learning, and physical training, we help you internalize the tools you need to progress.
values
We actively support and donate to organziations supporting LGBTQ+ rights, racial justice, and equity in all its forms. You deserve to see yourself represented, supported, and respected. We believe that diversity strengthens communities, and that inclusion is not just a principle—it’s a practice.
More of the Project Direct story…
Karly Rager founded Project Direct in June 2020 after stepping away from a four-year career as a structural engineer. What began as a one-coach operation has since grown into a team of four, each coach bringing their own expertise.
As head coach, Karly is a Certified Strength and Conditioning Specialist (CSCS), an AMGA Single Pitch Instructor (SPI), and has over 13 years of climbing experience. Her climbing background includes 5.13+ redpoints, 5.12c onsights and multi-pitch first ascents, and 5.12 trad ascents.
To date, Karly has coached more than 200 athletes across 26 states and 6 countries. She's helped climbers reignite their passion for the sport after burnout and guided them toward lasting, positive change in how they approach challenges, skill-building, and progress.
At Project Direct, we believe every climber has the ability to solve the unique puzzles climbing presents. Our philosophy is built on empowering you with tools—physical training, movement strategies, and mental skills—to expand your capacity for creative problem-solving on the wall.
Get to know us more with the links below.
